Digital Marketing
Ex-Deloitte market intelligence lead Jayavani Sarkar named Aon’s Head of Digital Marketing
Aon has appointed Jayavani Sarkar as Head of Digital Marketing, her first leadership role at the professional services firm.
News
The latest industry news, insight and analysis.
1,447 stories
Advertising
59% of advertisers see retail media as a full-funnel channel, says Amazon Ads-MMA India-WPP Media playbook
A majority of Indian advertisers now see retail media as more than a sales-closing tool. A new playbook from Amazon Ads, Marketing + Media Alliance (MMA) India and WPP Media finds that 59% of surveyed advertisers view it as a full-funnel solution.
Marketing Cost
Zoho freezes annual pay hikes, trims marketing as AI costs climb
New Delhi, Oct 13: Zoho Corporation has put its yearly salary increments on hold and cut its marketing budget, with founder Sridhar Vembu pointing to a sharp rise in AI infrastructure costs and a murky outlook for the software industry.
Marketing AI
Kyndryl and WPP deepen their tie-up, with AI at the centre
WPP will run more of its IT on Kyndryl’s AI tools, and Kyndryl is making WPP its preferred global marketing partner
Advertising
ChatGPT now has ads in Europe, and some big names are already in
Ads inside AI chats are no longer just a US experiment. OpenAI has widened its ChatGPT Ads programme to 31 European markets, including Germany, France, Spain, the Netherlands and Austria. The company announced the expansion in August, after months of testing in America.
AI in Marketing
Consumer AI Habits Create New Challenges for Digital Service Providers
As artificial intelligence becomes part of everyday digital experiences, service providers face a growing challenge:
Email Marketing
Treasure AI’s Shift to Engagement-Based Email Pricing Could Reshape MarTech
Treasure AI is changing how businesses pay for email marketing by introducing an engagement-based pricing model that links costs to customer actions, such as email clicks, rather than the total number of messages sent.
Buyer Intent
More Buyer Signals Won’t Tell You What Buyers Need Next
B2B marketers are collecting more customer data than ever, including website visits, content downloads, email clicks and engagement scores
Martech
Reverse ETL: How the New Martech Data Layer Is Changing Customer Activation
Marketing teams have access to more customer data than ever before.
Advertising
TikTok Expands Its Agentic AI Strategy With New Ad and Lead Generation Tools
TikTok is moving deeper into AI-powered advertising as brands look for ways to do more than simply reach audiences. The platform has announced a new set of advertising and commerce tools
Performance Marketing
The Autopilot Era: How AI Is Rewriting Performance Marketing
The platforms now want your goal, your creative and your data, and very little else. As AI Max, Advantage+ and ChatGPT Ads take over the levers, the performance marketers who win will be the ones who control inputs and measurement, not bids.
Ads
Trump Says Super PAC Will Pay for Controversial Government-Funded Ads
U.S. President Donald Trump said his super PAC, MAGA Inc., will pay for future television advertisements that had been funded with federal money. The move follows criticism from lawmakers and legal experts over ads featuring Trump and promoting his administration.
D2C
D2C Brands Are Turning to Offline Retail for Their Next Growth Phase
As digital-first D2C brands reach scale, many are expanding into physical retail to unlock their next stage of growth. The shift is not about replacing online commerce but creating an omnichannel customer journey where digital discovery and physical experiences work together.
Advertising
OpenAI Introduces Visual Ads in ChatGPT
OpenAI is expanding advertising in ChatGPT with a new visual ad format, giving brands another way to reach consumers as they explore products and services through AI.
Agentic AI
Constructor Launches Agentic Checkout, Powered by Stripe
Ecommerce is taking another step toward an AI-first shopping experience. Constructor has launched Agentic Checkout, a new solution powered by Stripe that allows shoppers to discover products, get personalized recommendations, and complete purchases without leaving an AI shopping conversation.