The latest industry news, insight and analysis.
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Google faces challenges monetising AI-powered search as advertising revenue growth slows, raising questions about the future of digital advertising and AI search.
Salesforce's planned $5.66 billion acquisition of Braze could strengthen real-time marketing and AI-driven customer engagement while creating product overlap and pricing concerns.
Microsoft is offering voluntary exit packages to approximately 60,000 eligible employees as the technology giant seeks to manage costs while continuing to invest heavily in artificial intelligence (AI).
The National Institute of Construction Management and Research (NICMAR) has renewed its partnership with Tonic Worldwide as its integrated digital marketing agency
Hong Kong-based creator marketing technology company DeiNai is expanding its AI-powered platform into the Middle East, starting with Saudi Arabia and Qatar
Performance marketing is changing how businesses plan, execute, and measure digital advertising campaigns.
L’Oréal is adapting its marketing strategy as artificial intelligence changes how consumers discover, research, and compare products. The beauty giant is exploring AI-powered search and advertising to ensure its brands remain visible as shoppers increasingly turn to conversational AI tools for recommendations.
Aon has appointed Jayavani Sarkar as Head of Digital Marketing, her first leadership role at the professional services firm.
New Delhi, Oct 13: Zoho Corporation has put its yearly salary increments on hold and cut its marketing budget, with founder Sridhar Vembu pointing to a sharp rise in AI infrastructure costs and a murky outlook for the software industry.
WPP will run more of its IT on Kyndryl’s AI tools, and Kyndryl is making WPP its preferred global marketing partner
As artificial intelligence becomes part of everyday digital experiences, service providers face a growing challenge:
Treasure AI is changing how businesses pay for email marketing by introducing an engagement-based pricing model that links costs to customer actions, such as email clicks, rather than the total number of messages sent.
The platforms now want your goal, your creative and your data, and very little else. As AI Max, Advantage+ and ChatGPT Ads take over the levers, the performance marketers who win will be the ones who control inputs and measurement, not bids.
B90 Hits 10,000 AI-Generated Webpages as It Accelerates MarTech Expansion
Colonial First State turns marketing automation into an always-on engagement engine
