Digital Advertising
ChatGPT Ads Expands to 26 New Countries as Advertiser Base Exceeds 100,000
OpenAI is expanding ChatGPT Ads to 26 additional countries, bringing the platform’s advertising availability to 89 countries worldwide.
News
The latest industry news, insight and analysis.
1,447 stories
Seed Funding
Ajeet Singh Launches AI Martech Startup Different With $48 Million in Seed Funding
Technology entrepreneur Ajeet Singh has launched Different, an artificial intelligence-powered marketing technology startup, after raising $48 million in seed funding. T
Enterprise Technology
Amazon Embraces Agentic AI for Enterprise Operations as Marketers Shift Focus from Productivity to Profit
Businesses are moving beyond basic generative artificial intelligence (AI) tools towards systems that can make decisions, coordinate workflows and deliver measurable business outcomes.
Digital Marketing
NICMAR Renews Tonic Worldwide’s Integrated Digital Marketing Mandate
The National Institute of Construction Management and Research (NICMAR) has renewed its partnership with Tonic Worldwide as its integrated digital marketing agency
Acquisitions
Salesforce to Acquire Braze for $5.66 Billion to Strengthen AI-Powered Customer Marketing
Salesforce has agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, marking a major move to strengthen its artificial intelligence (AI)-powered marketing capabilities.
Advertising
Quick Home Services Advertising Surges as Sector Targets ₹13.2 Billion Run Rate by December 2026
India’s quick home services sector is witnessing a surge in advertising investment as platforms compete to attract consumers seeking fast, convenient household assistance.
Promotion
upGrad Enterprise Promotes Rhea Umesh Mansukhani to Head of Marketing
upGrad Enterprise has elevated Rhea Umesh Mansukhani to the position of Head of Marketing, marking a leadership development within the company’s marketing team
Marketing AI
DeiNai Expands AI Creator Marketing Platform into the Middle East
Hong Kong-based creator marketing technology company DeiNai is expanding its AI-powered platform into the Middle East, starting with Saudi Arabia and Qatar
Moburst Appoints Etgar Shpivak as VP of Marketing to Lead AI-Driven Growth
Digital marketing agency Moburst has appointed Etgar Shpivak as Vice President of Marketing, bringing an experienced performance marketer and startup founder into a leadership role as the company expands its AI-powered services.
HubSpot Adds AI Spending Controls and Flexible Billing as Usage Grows
HubSpot has introduced new spending controls and flexible billing options to help businesses manage the growing costs of using artificial intelligence (AI) across its platform.
Data Analytics
Consumer Edge Launches Cosmos Intelligence Platform to Bring Consumer Insights into AI Tools
Consumer Edge has launched its Cosmos Intelligence Platform, a new AI-powered solution designed to help investors and corporate teams analyse consumer spending patterns, assess competitors, and identify market trends using natural-language questions.
Leadership appointment
Akshay Gandotra Appointed Meta’s Global Marketing Lead for Business Messaging
Meta has appointed Akshay Gandotra as its Global Marketing Lead for Business Messaging, strengthening its focus on enterprise engagement through messaging platforms and artificial intelligence (AI).
Performance Marketing
Performance Marketing Shifts Digital Advertising Focus from Clicks to Measurable Business Results
Performance marketing is changing how businesses plan, execute, and measure digital advertising campaigns.
Advertising
Top-Performing Companies Run Leaner Programmatic Ad Stacks, Study Finds
More features don’t separate winners from the rest, research across 988 martech stacks suggests
Marketing AI
L’Oréal Explores AI-Powered Search as Brands Compete for Visibility Beyond Traditional SEO
L’Oréal is adapting its marketing strategy as artificial intelligence changes how consumers discover, research, and compare products. The beauty giant is exploring AI-powered search and advertising to ensure its brands remain visible as shoppers increasingly turn to conversational AI tools for recommendations.