The latest industry news, insight and analysis.
196 stories
Google faces challenges monetising AI-powered search as advertising revenue growth slows, raising questions about the future of digital advertising and AI search.
Salesforce's planned $5.66 billion acquisition of Braze could strengthen real-time marketing and AI-driven customer engagement while creating product overlap and pricing concerns.
Microsoft is offering voluntary exit packages to approximately 60,000 eligible employees as the technology giant seeks to manage costs while continuing to invest heavily in artificial intelligence (AI).
Hong Kong-based creator marketing technology company DeiNai is expanding its AI-powered platform into the Middle East, starting with Saudi Arabia and Qatar
L’Oréal is adapting its marketing strategy as artificial intelligence changes how consumers discover, research, and compare products. The beauty giant is exploring AI-powered search and advertising to ensure its brands remain visible as shoppers increasingly turn to conversational AI tools for recommendations.
WPP will run more of its IT on Kyndryl’s AI tools, and Kyndryl is making WPP its preferred global marketing partner
As artificial intelligence becomes part of everyday digital experiences, service providers face a growing challenge:
Treasure AI is changing how businesses pay for email marketing by introducing an engagement-based pricing model that links costs to customer actions, such as email clicks, rather than the total number of messages sent.
Ecommerce is taking another step toward an AI-first shopping experience. Constructor has launched Agentic Checkout, a new solution powered by Stripe that allows shoppers to discover products, get personalized recommendations, and complete purchases without leaving an AI shopping conversation.
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work
AI in MarTech Could Improve Buyer Experiences But Strategy Matters
