In-depth pieces on the trends shaping the industry.
4 stories
Businesses are investing in marketing technology to improve customer engagement, automate campaigns and generate measurable growth. From customer relationship management (CRM) platforms and marketing automation tools to analytics dashboards and AI-powered solutions, the modern MarTech stack has become central to marketing operations.
By Michelle Mist
Event marketing is evolving beyond registrations, attendance and post-event follow-ups. As businesses invest in conferences, webinars, trade shows and executive roundtables, marketing technology leaders have an opportunity to connect event experiences with broader customer acquisition and revenue strategies.
By Max Albert
AI shopping agents are starting to browse, compare, and buy on a customer's behalf.
By Marisol Fenn
As AI Rewrites the Inbox, Email Marketers Face a Subject-Line Reckoning
By Marisol Fenn
