The latest industry news, insight and analysis.
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Indian newspaper publishers struggle to implement the INS-recommended 15% advertising surcharge despite festive season demand and rising operating costs.
Pinterest has launched Programmatic Deals, a new advertising solution that allows brands to purchase its display and video ad inventory through third-party advertising platforms.
Streamer still reports 12% revenue growth in Q3 and unveils new measurement and targeting tools for advertisers
OpenAI is expanding ChatGPT Ads to 26 additional countries, bringing the platform’s advertising availability to 89 countries worldwide.
India’s quick home services sector is witnessing a surge in advertising investment as platforms compete to attract consumers seeking fast, convenient household assistance.
More features don’t separate winners from the rest, research across 988 martech stacks suggests
A majority of Indian advertisers now see retail media as more than a sales-closing tool. A new playbook from Amazon Ads, Marketing + Media Alliance (MMA) India and WPP Media finds that 59% of surveyed advertisers view it as a full-funnel solution.
Ads inside AI chats are no longer just a US experiment. OpenAI has widened its ChatGPT Ads programme to 31 European markets, including Germany, France, Spain, the Netherlands and Austria. The company announced the expansion in August, after months of testing in America.
TikTok is moving deeper into AI-powered advertising as brands look for ways to do more than simply reach audiences. The platform has announced a new set of advertising and commerce tools
OpenAI is expanding advertising in ChatGPT with a new visual ad format, giving brands another way to reach consumers as they explore products and services through AI.
