The latest industry news, insight and analysis.
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Google faces challenges monetising AI-powered search as advertising revenue growth slows, raising questions about the future of digital advertising and AI search.
Hong Kong-based creator marketing technology company DeiNai is expanding its AI-powered platform into the Middle East, starting with Saudi Arabia and Qatar
L’Oréal is adapting its marketing strategy as artificial intelligence changes how consumers discover, research, and compare products. The beauty giant is exploring AI-powered search and advertising to ensure its brands remain visible as shoppers increasingly turn to conversational AI tools for recommendations.
WPP will run more of its IT on Kyndryl’s AI tools, and Kyndryl is making WPP its preferred global marketing partner
