News

NODES Named Exclusive International Marketing Partner for Sparkling

NODES Named Exclusive International Marketing Partner for Sparkling

McDonald’s Enters the Retail Media Race With a New Marketing Model

McDonald’s Enters the Retail Media Race With a New Marketing Model

Kroger’s AI Predictive Scoring Could Change How E-Commerce Marketers Optimize Ads

Kroger’s AI Predictive Scoring Could Change How E-Commerce Marketers Optimize Ads

AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work

AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work

Dangote Targets 10 Million Investors With IPO Marketing Drive

Dangote Petroleum Refinery is expanding its marketing campaign for its initial public offering (IPO), targeting as many as 10 million retail investors as the company seeks to broaden ownership of one of Africa’s largest industrial projects.

AI in MarTech Could Improve Buyer Experiences But Strategy Matters

AI in MarTech Could Improve Buyer Experiences But Strategy Matters

“Live Your Story”: Coach and Spotify Blend Music, Fashion, and Personal Identity

NIQ Enhances Shopper Intelligence with Expanded Homescan Coverage Across Singapore and Hong Kong

Luxury Group and Sotheby’s Bring “The Art of Knowing” Masterclass Series to Asia Pacific

Hollywood Product Placement Arrives in Australia and Asia Through Talent Corp

Royco and frank. Singapore Reunite the Ada Apa Dengan Cinta? Cast in New Campaign Film

Zoom Launches the Next Chapter of “Zoom Ahead” to Showcase Its Expanding Product Ecosystem

How Shopper Intent Fueled 54% Growth for Uber Advertising and Criteo

How Malaysia Airlines Turned Its Chiang Mai Route Launch into a Culinary Storytelling Journey

KFC Thailand Launches Limited-Edition Sanrio Collectibles for the Colonel’s Birthday