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Salesforce's planned $5.66 billion acquisition of Braze could strengthen real-time marketing and AI-driven customer engagement while creating product overlap and pricing concerns.
Microsoft is offering voluntary exit packages to approximately 60,000 eligible employees as the technology giant seeks to manage costs while continuing to invest heavily in artificial intelligence (AI).
As artificial intelligence becomes part of everyday digital experiences, service providers face a growing challenge:
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work
AI in MarTech Could Improve Buyer Experiences But Strategy Matters
