Mitali Maheshwari Promoted to Director of Product and Marketing at Tata Starbucks India

Mitali Maheshwari Takes on Expanded Leadership Role

Tata Starbucks has promoted Mitali Maheshwari to Director of Product and Marketing, marking a new chapter in her career with the coffee chain. She assumed the expanded role in October 2026 after serving as Head of Product and Marketing at Starbucks India since April 2024.

In her new position, Maheshwari will continue to focus on product innovation, marketing initiatives and consumer experiences, helping shape the brand's strategy for the Indian market.

More Than a Decade of Brand-Building Experience

Maheshwari brings over 14 years of experience across marketing, advertising and brand management.

Before joining Tata Starbucks, she spent more than a decade at Red Bull India, where she held several marketing positions. Her last role was Head of Brand Marketing, which she held from July 2022 to April 2024. She previously worked as National Brand Manager and held earlier positions in assistant brand management and consumer marketing.

She began her career at DDB Mudra Group as a Senior Account Executive, gaining experience in advertising and brand communication.

Focus on Product Innovation and Consumer Experience

At Tata Starbucks, Maheshwari's responsibilities have included leading the product, portfolio and marketing organisation. Her work involves bringing together Starbucks' global brand identity and the diverse preferences of Indian consumers.

In announcing her promotion, she highlighted the importance of building products for India's varied consumer markets, creating authentic brand stories and delivering meaningful customer experiences.

She has also emphasised that effective marketing goes beyond brand visibility. Understanding consumers, anticipating their needs and creating products and experiences that become part of their everyday lives are central to her approach.

What the Promotion Means for Tata Starbucks

The appointment strengthens the company's product and marketing leadership as it continues to engage consumers across India's varied markets.

For a consumer brand such as Starbucks, product development and marketing are closely connected. Understanding regional preferences, developing relevant offerings and maintaining a consistent brand experience are important parts of building long-term customer relationships.

Maheshwari's experience across FMCG, advertising and retail marketing brings a combination of brand-building and consumer-focused expertise to the expanded role.

Her promotion reflects the growing importance of leadership that connects product strategy with marketing execution and customer experience.