
Agentic AI
Databricks Enters the Marketing Industry with CustomerLake: Agentic Customer Data Platform (CDP)
Sydney, Australia – June 17, 2026 – Databricks, the Data and AI company, today announced CustomerLake, a new agentic Customer Data Platform (CDP). CustomerLake equips marketers and data teams with a workforce of agents that continuously analyse behaviour, decide, and act, delivering always-on personalised customer experiences a billion times a day.